Marketing Manager -BitRaser

Job Description

Stellar is looking for Marketing Manager who will be responsible for enhancing the digital presence of BitRaser software (S/W from Stellar), by developing marketing and communication functions. The prime goal of the role will be to collaborate with various teams to effectively enhance, develop and promote the website for demand generation. Additionally, the candidate will oversee PR communication activities.

Key Responsibilities

(I) Digital Marketing
You will be responsible for managing the brand across all channels, developing website & collaterals like product brochures, fact sheets, and videos. You will also be responsible for planning and designing digital advertising campaigns & measuring their success.

• Managing Brand across various Online Properties
• Website Content Planning & Review
• Website Enhancement keeping SEO techniques in mind
• Planning & Execution of PPC Campaigns
• Collateral Design and Production
• Video Production

(II) PR Communication
You will be responsible for the PR communication activities including top press coverage, product reviews, publishing of featured articles, opinions, and stories, and building media relations.

• Press Release Dissemination and Coverage
• Identifying and filing Product Awards
  
  

Desired Experience:

• 9- 10 years of experience in handling marketing functions of a software company.
• Candidate should be from Information Technology industry -Software ONLY

Key Skills

Key Skills:

• Experienced in Content Management, SEO, SEM, PR communication, Social Media Management & Media Relations.
• Good Communication Skills, Analytical ability, Creative thinking, multitasking and problem solving skills.

Qualification

BTech Computer Science (Preferred)

MBA(Marketing)