Senior Executive-Social Media Marketing

Digital Marketing
Gurugram
July 24, 2026

Job Description

Responsible for planning and executing integrated marketing campaigns across social media, PR, and influencer partnerships. The ideal candidate brings sharp copywriting instincts, a research-backed approach to content, and the ability to manage multiple channels simultaneously while maintaining consistent brand voice.

Key Responsibilities

KRA1: Social Media Management

Create and publish content across platforms (LinkedIn, Instagram, X/Twitter, Facebook, YouTube, TikTok) aligned with campaign calendars
Monitor engagement metrics — reach, impressions, follower growth, engagement rate — and report weekly/monthly
Identify content trends and platform-specific opportunities to grow organic presence
Manage community engagement: respond to comments, DMs, and mentions in brand voice
Coordinate with design team to brief and deliver on-brand visuals

KRA2: Public Relations

Draft and distribute press releases, media advisories, and company announcements
Track media coverage and compile monthly coverage reports
Coordinate with PR agencies where applicable
Support crisis communication and brand reputation management

KRA3: Influencer Marketing

Identify, vet, and onboard relevant influencers and content creators aligned with brand values and target audience
Conceptualize and manage influencer campaigns — briefing, content review, approvals, and performance tracking
Maintain an updated influencer database with performance benchmarks
Measure ROI of influencer campaigns against reach, engagement, and conversion goals
Ensure all communications comply with email marketing regulations (CAN-SPAM, GDPR)

KRA4: Campaign Coordination & Reporting

Align all channel activities to integrated campaign calendars and product launch timelines
Prepare monthly performance reports consolidating data across social, PR, email, and influencer channels
Coordinate with internal teams — product, design, sales — to ensure messaging consistency

Desired Experience

3-5 years of hands-on experience in a Social Media/Marketing role covering core channels
Experience with tools such as One Zoho and Meta Business Suite
Strong written and verbal communication skills
Ability to manage multiple projects and deadlines independently
Prior experience in a Tech, IT, or SaaS product environment is a plus

Key Skills

Strong communication (both written and verbal) and interpersonal skills, with the ability to engage with partners/ vendors effectively.
Results-oriented mindset with a demonstrated ability to meet and exceed KPs.